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What we have to do is to be forever curiously testing new opinions and courting new impressions
Walter Pater (1839 - 1894), 1873
Opportunity is not a lengthy visitor
Stephen Sondheim (1930 - ) Into The Woods
The outcome of any serious research can only be to make two questions grow where only one grew before
Thorstein Veblen (1857 - 1929)
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them
Steve Jobs (1955 - 2011), BusinessWeek, May 25 1998
Good communication is as stimulating as black coffee and just as hard to sleep after
Anne Morrow Lindbergh, 'Gift From the Sea'
A good listener is not only popular everywhere, but after a while he gets to know something
Wilson Mizner (1876 - 1933)
Many a small thing has been made large by the right kind of advertising
Mark Twain (1835 - 1910), A Connecticult Yankee in King Arthur's Court
A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort
Herm Albright (1876 - 1944)
I happen to feel that the degree of a person's intelligence is directly reflected by the number of conflicting attitudes she can bring to bear on the same topic
Lisa Alther, Kinflicks, 1975
The greatest discovery of my generation is that a human being can alter his life by altering his attitudes of mind
William James (1842 - 1910)
The human brain starts working the moment you are born and never stops until you stand up to speak in public
George Jessel
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.
Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman
Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman
David M. Ogilvy
In the business world, the rearview mirror is always clearer than the windshield
Warren Buffett (1930 - )
Change your thoughts and you change your world
Norman Vincent Peale (1898 - 1993)
Self-confidence is the first requisite to great undertakings
Samuel Johnson (1709 - 1784)
To live a creative life, we must lose our fear of being wrong
Joseph Chilton Pearce
Creativity is a drug I cannot live without
Cecil B. DeMille (1881 - 1959)
Seize the moment of excited curiosity on any subject to solve your doubts; for if you let it pass, the desire may never return, and you may remain in ignorance
William Wirt (1772 - 1834)
The more alternatives, the more difficult the choice
Abbe' D'Allanival
The strongest principle of growth lies in human choice
George Eliot (1819 - 1880)
Give no decision till both sides thou'st heard
Phocylides
A discovery is said to be an accident meeting a prepared mind
Albert Szent-Gyorgyi (1893 - 1986)
Discovery consists of seeing what everybody has seen and thinking what nobody has thought
Albert Szent-Gyorgyi (1893 - 1986) in Irving Good, The Scientist Speculates, 1962
One doesn't discover new lands without consenting to lose sight of the shore for a very long time
Andre Gide (1869 - 1951)
The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge
Daniel J. Boorstin (1914 - 2004)
The beginning of knowledge is the discovery of something we do not understand
Frank Herbert (1920 - 1986)
All truths are easy to understand once they are discovered; the point is to discover them
Galileo Galilei (1564 - 1642)
Mistakes are the portals of discovery
James Joyce (1882 - 1941)
The real voyage of discovery consists not in seeking new landscapes but in having new eye
Marcel Proust (1871 - 1922)
There is no harm in doubt and scepticism, for it is through these that new discoveries are made
Richard Feynman (1918 - 1988), letter to Armando Garcia J, December 11, 1985
He who never made a mistake never made a discovery
Samuel Smiles (1812 - 1904)
If all economists were laid end to end, they would not reach a conclusion
George Bernard Shaw (1856 - 1950)
Economics is extremely useful as a form of employment for economists
John Kenneth Galbraith (1908 - 2006)
Strive for excellence, not perfection
H. Jackson Brown Jr., O Magazine, December 2003
It's not enough that we do our best; sometimes we have to do what's required
Sir Winston Churchill (1874 - 1965)
The secret of joy in work is contained in one word - excellence. To know how to do something well is to enjoy it
Pearl Buck (1892 - 1973), The Joy of Children, 1964
Experience is not what happens to a man; it is what a man does with what happens to him
Aldous Huxley (1894 - 1963), Texts and Pretexts, 1932
Experience teaches only the teachable
Aldous Huxley (1894 - 1963)
Good judgment comes from experience, and experience comes from bad judgment
Barry LePatner
Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so
Douglas Adams (1952 - 2001), Last Chance to See
Experience is that marvelous thing that enables you to recognize a mistake when you make it again
Franklin P. Jones
Experience teaches slowly and at the cost of mistakes
James A. Froude (1818 - 1894)
Experience is the name everyone gives to their mistakes
Oscar Wilde (1854 - 1900), Lady Windermere's Fan, Act III 1892
Always listen to experts. They'll tell you what can't be done and why. Then do it
Robert Heinlein (1907 - 1988)
Let us take things as we find them: let us not attempt to distort them into what they are not. We cannot make facts. All our wishing cannot change them. We must use them
John Henry Cardinal Newman (1801 - 1890)
Facts do not cease to exist because they are ignored
Aldous Huxley (1894 - 1963), Proper Studies, 1927
Where facts are few, experts are many
Donald R. Gannon
Get the facts, or the facts will get you. And when you get them, get them right, or they will get you wrong
Dr. Thomas Fuller (1654 - 1734), Gnomologia, 1732
An idea is salvation by imagination
Frank Lloyd Wright (1869 - 1959
Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats
Howard Aiken (1900 - 1973)
Do something. If it doesn't work, do something else. No idea is too crazy
Jim Hightower, The New York Times, March 9, 1986
When ideas fail, words come in very handy
Johann Wolfgang von Goethe (1749 - 1832)
I can't understand why people are frightened of new ideas. I'm frightened of the old ones
John Cage (1912 - 1992)
Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen
John Steinbeck (1902 - 1968)
Lack of money is no obstacle. Lack of an idea is an obstacle
Ken Hakuta
Man's mind, once stretched by a new idea, never regains its original dimensions
Oliver Wendell Holmes (1809 - 1894)
Imagination is more important than knowledge
Albert Einstein (1879 - 1955)
The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function
F. Scott Fitzgerald (1896 - 1940), The Crack-Up, 1936
The best way to predict the future is to invent it
Alan Kay
If we value the pursuit of knowledge, we must be free to follow wherever that search may lead us. The free mind is not a barking dog, to be tethered on a ten-foot chain
Adlai E. Stevenson Jr. (1900 - 1965), speech at the University of Wisconsin, Madison, October 8, 1952
Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it
Samuel Johnson (1709 - 1784), quoted in Boswell's Life of Johnson
Knowledge must come through action; you can have no test which is not fanciful, save by trial
Sophocles (496 BC - 406 BC), Trachiniae
I have opinions of my own - strong opinions - but I don't always agree with them
George Bush (1924 - )
Where there is much desire to learn, there of necessity will be much arguing, much writing, many opinions; for opinions in good men is but knowledge in the making
John Milton (1608 - 1674)
Our opinions do not really blossom into fruition until we have expressed them to someone else
Mark Twain (1835 - 1910), quoted in Mark Twain and I, Opie Read, 1940
You get fifteen democrats in a room, and you get twenty opinions
Senator Patrick Leahy (1940 - ), May 1990
Be still when you have nothing to say; when genuine passion moves you, say what you've got to say, and say it hot
D. H. Lawrence (1885 - 1930)
Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life
Dr. David M. Burns
Few things are impossible to diligence and skill. Great works are performed not by strength, but perseverance
Samuel Johnson (1709 - 1784)
That which we persist in doing becomes easier, not that the task itself has become easier, but that our ability to perform it has improved
Ralph Waldo Emerson (1803 - 1882)
Just because something doesn't do what you planned it to do doesn't mean it's useless
Thomas A. Edison (1847 - 1931)
The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity
Albert Einstein (1879 - 1955)
Statistics: The only science that enables different experts using the same figures to draw different conclusions
Evan Esar (1899 - 1995), Esar's Comic Dictionary
Wisdom is what's left after we've run out of personal opinions
Cullen Hightower
Science is organised knowledge. Wisdom is organised life
Immanuel Kant (1724 - 1804)
A coincidence is a trend we have decided not to take seriously
Philip Slater, The Wayward Gate: Science and the Supernatural.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals
David Ogilvy, Ogilvy on Advertising, 1983
Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results
Michael P. Ryan, of Allied Chemical Corp, 1968
Any genuine philosophy leads to action and from action back again to wonder, to the enduring fact of mystery
Henry Miller
Basic research is what I'm doing when I don't know what I'm doing
Wernher von Braun (1912 - 1977)
Changing the way we measure things is vital. So is decompartmentalising society - making sure that economics and politics are not divorced from other crucial areas of life
David Attenborough
Do not put your faith in what statistics say until you have carefully considered what they do not say
William W. Watt
Every path to a new understanding begins in confusion
Mason Cooley
Facts are stubborn, but statistics are more pliable
Mark Twain 2
First get your facts; then you can distort them at your leisure
Mark Twain
I know quite certainly that I have no special gift. Curiosity, obsession and dogged endurance have brought me my ideas
Albert Einstein
I must have a prodigious quantity of mind; it takes me as much as a week, sometimes, to make it up
Mark Twain 4
Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened
Sir Winston Churchill
Opinion is that exercise of the human will which helps us to make a decision without information
John Erskine
Quality means doing it right when no one is looking
Henry Ford
"Research is the process of going up alleys to see if they are blind
Marston Bates
Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party
Jimmy Buffett
Somewhere, something incredible is waiting to be known
Carl Sagan
The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion. Listen twice as much as you talk and you'll succeed in persuading others nearly every time
Tom Hopkins
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the
marketplace
marketplace
David Ogilvy, 1963
The only way to discover the limits of the possible is to go beyond them into the impossible
Arthur C. Clarke
The way to do research is to attack the facts at the point of greatest astonishment
Celia Green, The Decline and Fall of Science
We can be absolutely certain only about things we do not understand
Eric Hoffer
You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions
Naguib Mahfouz
It is sometimes said that Tony Blair will not blow his nose until a focus group has pronounced on the wisdom of such a move
The Independent, 1999
Inquiry is fatal to certainty
Will Durant (1885-1981)
The best research for playing a drunk is being a British actor for 20 years
Michael Caine (1933 - )
Our investigations have always contributed more to our amusement than they have to knowledge
Will Rogers (1879-1935)
There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after
J R R Tolkien
Research is to see what everybody else has seen, and to think what nobody else has thought
Albert Szent-Gyorgyi
Somewhere, something incredible is waiting to be known
Carl Sagan
Research is formalized curiosity. It is poking and prying with a purpose
Zora Neale Hurston
The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror
Bernard Loomis
For most of human history we have searched for our place in the cosmos. Who are we? What are we? We find that we inhabit an insignificant planet of a hum-drum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people
Carl Sagan
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future
Marye Tharp
Inquiry is fatal to certainty
Will Durant
To steal ideas from one person is plagiarism, to steal ideas from many is research
Wilson Mizner (1876 - 1933)
Research is the act of going up alleys to see if they are blind
Plutarch
That's the nature of research - you don't know what in hell you're doing
Harold "Doc" Edgerton (1903 - 1990)
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK
'Don Draper' Mad Men
If you don't like what's being said, change the conversation
'Don Draper' Mad Men
It wasn't a lie, it was ineptitude with insufficient cover
'Don Draper' Mad Men
The drunker you are, the funnier I become. ABC did research
'Jimmy Barratt' Mad Men
We're going to sit at our desks and keep typing while the walls fall down around us because we're creative - the least important, most important thing there is
'Don Draper' Mad Men
Hindsight is 20/20. Research. Plan. Execute. Evaluate. This makes your forward vision 20/20
Mr Prophet
My ultimate research goal is to transform our human existence to just eating, sleeping, drinking, playing - nevermind
Luis von Ahn
If all people are unique, and if they are constantly changing each and every day, then all one can say about any social research finding is that it applied to that group of people on that given day, and given the propensity of humans to be different and to change, then it is unlikely that one would get the same results if one were to repeat the study
Wayne Dyer
"One of the principal objects of theoretical research in my department of knowledge is to find the point of view from which the subject appears in its greatest simplicity
Willard Gibbs (1839 - 1903)
Research is a scientific activity dedicated to discovering what makes grass green
Russell Baker
Research teaches a man to admit he is wrong and to be proud of the fact that he does so, rather than try with all his energy to defend an unsound plan because he is afraid that admission of error is a confession of weakness when rather it is a sign of strength
Prof. H E Stocher
Study and research into truth often only serves to make us see by experience our natural ignorance
Magdeleine Sable (c.1599 - 1678)
Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence
John Lahr
By seeking and blundering we learn
Johann Wolfgang Goethe
Fools make researches and wise men exploit them
H. G. Wells
If I have seen further... it is by standing upon the shoulders of giants
Isaac Newton
If we knew what we were doing it wouldn't be research
Albert Einstein
Just as the largest library, badly arranged, is not so useful as a very moderate one that is well arranged, so the greatest amount of knowledge, if not elaborated by our own thoughts, is worth much less than a far smaller volume that has been abundantly and repeatedly thought over
Arthur Schopenhauer
Lost in a gloom of uninspired research
William Wordsworth
Scientific research consists in seeing what everyone else has seen, but thinking what no one else has thought
Albert Szent-Gyorgyi
To write it, it took three months; to conceive it - three minutes; to collect the data in it - all my life
F Scott Fitzgerald (1896 - 1940)
There is no substitute for face-to-face reporting and research
Thomas Friedman
In much of society, research means to investigate something you do not know or understand
Neil Armstrong
We don't ask research to do what it was never meant to do, and that is to get an idea
William Bernbach
We don't devote enough scientific research to finding a cure for jerks
Bill Watterson
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination
David Ogilvy
The federal government has sponsored research that has produced a tomato that is perfect in every respect, except that you can't eat it. We should make every effort to make sure this disease, often referred to as 'progress', doesn't spread
Andy Rooney
Research is creating new knowledge
Neil Armstrong
Money won't buy happiness, but it will pay the salaries of a large research staff to study the problem
Bill Vaughan
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past
William Bernbach
No. Better research needed. Fire your research person. No fishnet stockings. Never. Not in this band
Gene Simmons
Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition
Magic Johnson
It has taken me years of struggle, hard work and research to learn to make one simple gesture, and I know enough about the art of writing to realize that it would take as
many years of concentrated effort to write one simple, beautiful sentence
many years of concentrated effort to write one simple, beautiful sentence
Isadora Duncan
I basically did all the library research for this book on Google, and it not only saved me enormous amounts of time but actually gave me a much richer offering of research in a shorter time
Thomas Friedman
Research serves to make building stones out of stumbling blocks
Arthur D. Little
Research is subordinated (not to a long-term social benefit) but to an immediate commercial profit
Walter Modell
What is research, but a blind date with knowledge?
William Henry
When recruiting a group, a tricky quota is only half as difficult when there are twice as many people recruiting it
Lynne Chapman & Marilyn Beaumont
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new
Steve Jobs (1955 - 2011)