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    What we have to do is to be forever curiously testing new opinions and courting new impressions

    Walter Pater (1839 - 1894), 1873

    Opportunity is not a lengthy visitor

    Stephen Sondheim (1930 - ) Into The Woods

    The outcome of any serious research can only be to make two questions grow where only one grew before

    Thorstein Veblen (1857 - 1929)

    It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them

    Steve Jobs (1955 - 2011), BusinessWeek, May 25 1998

    Good communication is as stimulating as black coffee and just as hard to sleep after

    Anne Morrow Lindbergh, 'Gift From the Sea'

    A good listener is not only popular everywhere, but after a while he gets to know something

    Wilson Mizner (1876 - 1933)

    Many a small thing has been made large by the right kind of advertising

    Mark Twain (1835 - 1910), A Connecticult Yankee in King Arthur's Court

    A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort

    Herm Albright (1876 - 1944)

    I happen to feel that the degree of a person's intelligence is directly reflected by the number of conflicting attitudes she can bring to bear on the same topic

    Lisa Alther, Kinflicks, 1975

    The greatest discovery of my generation is that a human being can alter his life by altering his attitudes of mind

    William James (1842 - 1910)

    The human brain starts working the moment you are born and never stops until you stand up to speak in public

    George Jessel

    In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.
    Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman

    David M. Ogilvy

    In the business world, the rearview mirror is always clearer than the windshield

    Warren Buffett (1930 - )

    Change your thoughts and you change your world

    Norman Vincent Peale (1898 - 1993)

    Self-confidence is the first requisite to great undertakings

    Samuel Johnson (1709 - 1784)

    To live a creative life, we must lose our fear of being wrong

    Joseph Chilton Pearce

    Creativity is a drug I cannot live without

    Cecil B. DeMille (1881 - 1959)

    Seize the moment of excited curiosity on any subject to solve your doubts; for if you let it pass, the desire may never return, and you may remain in ignorance

    William Wirt (1772 - 1834)

    The more alternatives, the more difficult the choice

    Abbe' D'Allanival

    The strongest principle of growth lies in human choice

    George Eliot (1819 - 1880)

    Give no decision till both sides thou'st heard

    Phocylides

    A discovery is said to be an accident meeting a prepared mind

    Albert Szent-Gyorgyi (1893 - 1986)

    Discovery consists of seeing what everybody has seen and thinking what nobody has thought

    Albert Szent-Gyorgyi (1893 - 1986) in Irving Good, The Scientist Speculates, 1962

    One doesn't discover new lands without consenting to lose sight of the shore for a very long time

    Andre Gide (1869 - 1951)

    The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge

    Daniel J. Boorstin (1914 - 2004)

    The beginning of knowledge is the discovery of something we do not understand

    Frank Herbert (1920 - 1986)

    All truths are easy to understand once they are discovered; the point is to discover them

    Galileo Galilei (1564 - 1642)

    Mistakes are the portals of discovery

    James Joyce (1882 - 1941)

    The real voyage of discovery consists not in seeking new landscapes but in having new eye

    Marcel Proust (1871 - 1922)

    There is no harm in doubt and scepticism, for it is through these that new discoveries are made

    Richard Feynman (1918 - 1988), letter to Armando Garcia J, December 11, 1985

    He who never made a mistake never made a discovery

    Samuel Smiles (1812 - 1904)

    If all economists were laid end to end, they would not reach a conclusion

    George Bernard Shaw (1856 - 1950)

    Economics is extremely useful as a form of employment for economists

    John Kenneth Galbraith (1908 - 2006)

    Strive for excellence, not perfection

    H. Jackson Brown Jr., O Magazine, December 2003

    It's not enough that we do our best; sometimes we have to do what's required

    Sir Winston Churchill (1874 - 1965)

    The secret of joy in work is contained in one word - excellence. To know how to do something well is to enjoy it

    Pearl Buck (1892 - 1973), The Joy of Children, 1964

    Experience is not what happens to a man; it is what a man does with what happens to him

    Aldous Huxley (1894 - 1963), Texts and Pretexts, 1932

    Experience teaches only the teachable

    Aldous Huxley (1894 - 1963)

    Good judgment comes from experience, and experience comes from bad judgment

    Barry LePatner

    Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so

    Douglas Adams (1952 - 2001), Last Chance to See

    Experience is that marvelous thing that enables you to recognize a mistake when you make it again

    Franklin P. Jones

    Experience teaches slowly and at the cost of mistakes

    James A. Froude (1818 - 1894)

    Experience is the name everyone gives to their mistakes

    Oscar Wilde (1854 - 1900), Lady Windermere's Fan, Act III 1892

    Always listen to experts. They'll tell you what can't be done and why. Then do it

    Robert Heinlein (1907 - 1988)

    Let us take things as we find them: let us not attempt to distort them into what they are not. We cannot make facts. All our wishing cannot change them. We must use them

    John Henry Cardinal Newman (1801 - 1890)

    Facts do not cease to exist because they are ignored

    Aldous Huxley (1894 - 1963), Proper Studies, 1927

    Where facts are few, experts are many

    Donald R. Gannon

    Get the facts, or the facts will get you. And when you get them, get them right, or they will get you wrong

    Dr. Thomas Fuller (1654 - 1734), Gnomologia, 1732

    An idea is salvation by imagination

    Frank Lloyd Wright (1869 - 1959

    Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats

    Howard Aiken (1900 - 1973)

    Do something. If it doesn't work, do something else. No idea is too crazy

    Jim Hightower, The New York Times, March 9, 1986

    When ideas fail, words come in very handy

    Johann Wolfgang von Goethe (1749 - 1832)

    I can't understand why people are frightened of new ideas. I'm frightened of the old ones

    John Cage (1912 - 1992)

    Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen

    John Steinbeck (1902 - 1968)

    Lack of money is no obstacle. Lack of an idea is an obstacle

    Ken Hakuta

    Man's mind, once stretched by a new idea, never regains its original dimensions

    Oliver Wendell Holmes (1809 - 1894)

    Imagination is more important than knowledge

    Albert Einstein (1879 - 1955)

    The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function

    F. Scott Fitzgerald (1896 - 1940), The Crack-Up, 1936

    The best way to predict the future is to invent it

    Alan Kay

    If we value the pursuit of knowledge, we must be free to follow wherever that search may lead us. The free mind is not a barking dog, to be tethered on a ten-foot chain

    Adlai E. Stevenson Jr. (1900 - 1965), speech at the University of Wisconsin, Madison, October 8, 1952

    Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it

    Samuel Johnson (1709 - 1784), quoted in Boswell's Life of Johnson

    Knowledge must come through action; you can have no test which is not fanciful, save by trial

    Sophocles (496 BC - 406 BC), Trachiniae

    I have opinions of my own - strong opinions - but I don't always agree with them

    George Bush (1924 - )

    Where there is much desire to learn, there of necessity will be much arguing, much writing, many opinions; for opinions in good men is but knowledge in the making

    John Milton (1608 - 1674)

    Our opinions do not really blossom into fruition until we have expressed them to someone else

    Mark Twain (1835 - 1910), quoted in Mark Twain and I, Opie Read, 1940

    You get fifteen democrats in a room, and you get twenty opinions

    Senator Patrick Leahy (1940 - ), May 1990

    Be still when you have nothing to say; when genuine passion moves you, say what you've got to say, and say it hot

    D. H. Lawrence (1885 - 1930)

    Aim for success, not perfection. Never give up your right to be wrong, because then you will lose the ability to learn new things and move forward with your life

    Dr. David M. Burns

    Few things are impossible to diligence and skill. Great works are performed not by strength, but perseverance

    Samuel Johnson (1709 - 1784)

    That which we persist in doing becomes easier, not that the task itself has become easier, but that our ability to perform it has improved

    Ralph Waldo Emerson (1803 - 1882)

    Just because something doesn't do what you planned it to do doesn't mean it's useless

    Thomas A. Edison (1847 - 1931)

    The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity

    Albert Einstein (1879 - 1955)

    Statistics: The only science that enables different experts using the same figures to draw different conclusions

    Evan Esar (1899 - 1995), Esar's Comic Dictionary

    Wisdom is what's left after we've run out of personal opinions

    Cullen Hightower

    Science is organised knowledge. Wisdom is organised life

    Immanuel Kant (1724 - 1804)

    A coincidence is a trend we have decided not to take seriously

    Philip Slater, The Wayward Gate: Science and the Supernatural.

    Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals

    David Ogilvy, Ogilvy on Advertising, 1983

    Advertising research is one-half frustration, one-half exclamation point, and one-half question-mark. If this adds up to more than 100 percent, it proves that mathematics and research sometimes gives confusing results

    Michael P. Ryan, of Allied Chemical Corp, 1968

    Any genuine philosophy leads to action and from action back again to wonder, to the enduring fact of mystery

    Henry Miller

    Basic research is what I'm doing when I don't know what I'm doing

    Wernher von Braun (1912 - 1977)

    Changing the way we measure things is vital. So is decompartmentalising society - making sure that economics and politics are not divorced from other crucial areas of life

    David Attenborough

    Do not put your faith in what statistics say until you have carefully considered what they do not say

    William W. Watt

    Every path to a new understanding begins in confusion

    Mason Cooley

    Facts are stubborn, but statistics are more pliable

    Mark Twain 2

    First get your facts; then you can distort them at your leisure

    Mark Twain

    I know quite certainly that I have no special gift. Curiosity, obsession and dogged endurance have brought me my ideas

    Albert Einstein

    I must have a prodigious quantity of mind; it takes me as much as a week, sometimes, to make it up

    Mark Twain 4

    Most people, sometime in their lives, stumble across truth. And most jump up, brush themselves off, and hurry on about their business as if nothing had happened

    Sir Winston Churchill

    Opinion is that exercise of the human will which helps us to make a decision without information

    John Erskine

    Quality means doing it right when no one is looking

    Henry Ford

    "Research is the process of going up alleys to see if they are blind

    Marston Bates

    Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party

    Jimmy Buffett

    Somewhere, something incredible is waiting to be known

    Carl Sagan

    The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion. Listen twice as much as you talk and you'll succeed in persuading others nearly every time

    Tom Hopkins

    The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the

    marketplace

    David Ogilvy, 1963

    The only way to discover the limits of the possible is to go beyond them into the impossible

    Arthur C. Clarke

    The way to do research is to attack the facts at the point of greatest astonishment

    Celia Green, The Decline and Fall of Science

    We can be absolutely certain only about things we do not understand

    Eric Hoffer

    You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions

    Naguib Mahfouz

    It is sometimes said that Tony Blair will not blow his nose until a focus group has pronounced on the wisdom of such a move

    The Independent, 1999

    Inquiry is fatal to certainty

    Will Durant (1885-1981)

    The best research for playing a drunk is being a British actor for 20 years

    Michael Caine (1933 - )

    Our investigations have always contributed more to our amusement than they have to knowledge

    Will Rogers (1879-1935)

    There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after

    J R R Tolkien

    Research is to see what everybody else has seen, and to think what nobody else has thought

    Albert Szent-Gyorgyi

    Somewhere, something incredible is waiting to be known

    Carl Sagan

    Research is formalized curiosity. It is poking and prying with a purpose

    Zora Neale Hurston

    The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror

    Bernard Loomis

    For most of human history we have searched for our place in the cosmos. Who are we? What are we? We find that we inhabit an insignificant planet of a hum-drum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people

    Carl Sagan

    Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future

    Marye Tharp

    Inquiry is fatal to certainty

    Will Durant

    To steal ideas from one person is plagiarism, to steal ideas from many is research

    Wilson Mizner (1876 - 1933)

    Research is the act of going up alleys to see if they are blind

    Plutarch

    That's the nature of research - you don't know what in hell you're doing

    Harold "Doc" Edgerton (1903 - 1990)

    Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK

    'Don Draper' Mad Men

    If you don't like what's being said, change the conversation

    'Don Draper' Mad Men

    It wasn't a lie, it was ineptitude with insufficient cover

    'Don Draper' Mad Men

    The drunker you are, the funnier I become. ABC did research

    'Jimmy Barratt' Mad Men

    We're going to sit at our desks and keep typing while the walls fall down around us because we're creative - the least important, most important thing there is

    'Don Draper' Mad Men

    Hindsight is 20/20. Research. Plan. Execute. Evaluate. This makes your forward vision 20/20

    Mr Prophet

    My ultimate research goal is to transform our human existence to just eating, sleeping, drinking, playing - nevermind

    Luis von Ahn

    If all people are unique, and if they are constantly changing each and every day, then all one can say about any social research finding is that it applied to that group of people on that given day, and given the propensity of humans to be different and to change, then it is unlikely that one would get the same results if one were to repeat the study

    Wayne Dyer

    "One of the principal objects of theoretical research in my department of knowledge is to find the point of view from which the subject appears in its greatest simplicity

    Willard Gibbs (1839 - 1903)

    Research is a scientific activity dedicated to discovering what makes grass green

    Russell Baker

    Research teaches a man to admit he is wrong and to be proud of the fact that he does so, rather than try with all his energy to defend an unsound plan because he is afraid that admission of error is a confession of weakness when rather it is a sign of strength

    Prof. H E Stocher

    Study and research into truth often only serves to make us see by experience our natural ignorance

    Magdeleine Sable (c.1599 - 1678)

    Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence

    John Lahr

    By seeking and blundering we learn

    Johann Wolfgang Goethe

    Fools make researches and wise men exploit them

    H. G. Wells

    If I have seen further... it is by standing upon the shoulders of giants

    Isaac Newton

    If we knew what we were doing it wouldn't be research

    Albert Einstein

    Just as the largest library, badly arranged, is not so useful as a very moderate one that is well arranged, so the greatest amount of knowledge, if not elaborated by our own thoughts, is worth much less than a far smaller volume that has been abundantly and repeatedly thought over

    Arthur Schopenhauer

    Lost in a gloom of uninspired research

    William Wordsworth

    Scientific research consists in seeing what everyone else has seen, but thinking what no one else has thought

    Albert Szent-Gyorgyi

    To write it, it took three months; to conceive it - three minutes; to collect the data in it - all my life

    F Scott Fitzgerald (1896 - 1940)

    There is no substitute for face-to-face reporting and research

    Thomas Friedman

    In much of society, research means to investigate something you do not know or understand

    Neil Armstrong

    We don't ask research to do what it was never meant to do, and that is to get an idea

    William Bernbach

    We don't devote enough scientific research to finding a cure for jerks

    Bill Watterson

    I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination

    David Ogilvy

    The federal government has sponsored research that has produced a tomato that is perfect in every respect, except that you can't eat it. We should make every effort to make sure this disease, often referred to as 'progress', doesn't spread

    Andy Rooney

    Research is creating new knowledge

    Neil Armstrong

    Money won't buy happiness, but it will pay the salaries of a large research staff to study the problem

    Bill Vaughan

    There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past

    William Bernbach

    No. Better research needed. Fire your research person. No fishnet stockings. Never. Not in this band

    Gene Simmons

    Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition

    Magic Johnson

    It has taken me years of struggle, hard work and research to learn to make one simple gesture, and I know enough about the art of writing to realize that it would take as

    many years of concentrated effort to write one simple, beautiful sentence

    Isadora Duncan

    I basically did all the library research for this book on Google, and it not only saved me enormous amounts of time but actually gave me a much richer offering of research in a shorter time

    Thomas Friedman

    Research serves to make building stones out of stumbling blocks

    Arthur D. Little

    Research is subordinated (not to a long-term social benefit) but to an immediate commercial profit

    Walter Modell

    What is research, but a blind date with knowledge?

    William Henry

    When recruiting a group, a tricky quota is only half as difficult when there are twice as many people recruiting it

    Lynne Chapman & Marilyn Beaumont

    You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new

    Steve Jobs (1955 - 2011)